Image of nine individuals performing a meticulous task: placing coins in a machine. This tableau reflects on our behaviour in the digital era, drawing bridges between Skinner’s concept of operant conditioning applied to slot machines and to social media platforms. Highlighting the unconscious behaviours designed by Big Tech companies, sparking contemplation on our digital interactions and roles in a technologically driven world. The image provocatively challenges viewers to reassess their behaviour in digital ecosystems, prompting reflection on the complex processes concealed behind social platforms. It invites us to consider our place as users.