EXPERIMENT : Why We Love Selfies

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EXPERIMENT : Why We Love Selfies
2024
Mono Channel video with sound
00:00:04 loop

Our interaction with contemporary media and algorithms continuously organize and loop our experiences. The video shows a four-second clip of an interview in which the artist respond to the question "Do you think it’s more than that?" with, "I think it's way more than that." This seemingly mundane phrase becomes the core of an endless loop.
We are consummer of content in a world where algorithms shape what we see. We are immersed in endless cycles of images and videos that, like this repeated phrase, trap us in echo chambers. The algorithm creates a personalized experience, but this personalization leads to a repetition that prevents new ideas from emerging. The viewer, caught in this algorithmic loop, gradually loses the ability to discern the beginning or end of information.The video illustrates this reality: a good algorithm, on the surface, appears to offer us relevant content, but it ultimately traps us in repetitive cycles, where the line between essential and superficial fades away.

Video